QC Timing is a term for validation, not approval.
The term Validation is used for all the content that has been already reviewed from the QC team. In order to start the process, a distribution order has to be made from the end-user.
The process of validation can can take a maximum of 72h (working days). In the event that there are exceptional cases at the content level for which the period of review by the QC team may take longer than the agreed period, the tenant will be duly informed in advance.
The act of Validation can concur in one of the following 2 actions, depending on the status of the content reviewed:
- Approval. It means that the content fulfills La Cupula Music Quality Control standards, therefore it is approved and automatically distributed to the DSP.
- Ticket to the user. When a content is not Approved, a ticket explaining the reason why it is not eligible to be approved is created, so the give the client the information and fix the issue.
Since the creation of the ticket, the client has a period of 30 days to fix the content and communicate with La Cupula Music QC team. Otherwise, after 30 days the content will be rejected and the Score will decrease.
The standards for the QC team to approve a release are detailed in the Style Guide.