Yandex Music is a streaming service available in Russia, CIS countries, Georgia, Israel.
There are 2 models used:
- Freemium model: Available on desktop and mobile devices (limited functionality). Monetised by audio ads, display ads and contextual ads.
- Premium model: available on desktop and mobile devices. Goes under subscription. At the moment there are nearly 1,5 million paid subs.
Users of free desktop services can search for music, create playlists, mark favourite artists, listen to recommendations and radio without limitations.
The user of free mobile service has limited functionality based on shuffle mode.
Premium subscribers can get access to any content on-demand, can save music to cache to listen offline, can have HQ.
Territories: Azerbaijan, Armenia, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine, Uzbekistan, Georgia (together with the “CIS Territories”) and Israel.