Yandex Music is streaming service available in Russia, CIS countries, Georgia, Israel.
There are 2 models used:
- Freemium model: Available on desktop and mobile devices (limited functionality). Monetised by audio ads, display ads and contextual ads.
- Premium model: available on desktop and mobile devices. Goes under subscription. At the moment there are nearly 1,5 million paid subs.
User of free desktop service can search for music, create playlists, mark favourite artists, listen to recommendations and radio without limitations.
User of free mobile service has limited functional based on shuffle mode.
Premium subscriber can get access to any content on-demand, can save music to cache to listen offline, can have HQ.
Territories: Azerbaijan, Armenia, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine,Uzbekistan, Georgia (together the “CIS Territories”) and Israel.